Accu Data is a payroll delivery and services business that faced aggressive growth goals in a category dominated by two major players. The team at BrownDirect created a brand identity based on three key consumer benefits: accuracy, attention and service. This platform, along with a fresh, contemporary design, helped Accu Data stress their commitment to going above and beyond for every client. It also kept them extremely busy, responding to all the new leads that were generated!
Positioning
Brand Strategy
Identity refresh
Messaging
POINTS
Digital
Print
Tradeshow
Social Media
Highlighting accuracy, attention & service
We deeply engaged prospects and customers by featuring the complete service center offering, supported by an enticing Product Demo, Paycheck Calculator and a call-to-action for a free quote. We kept the conversation going with a free e-newsletter and a robust social media presence.
Meeting prospects where they are
At trade shows and in trade publications, prospects can find Accu Data and discover all the benefits of working with them. Consistent brand imagery and copy platform adds to the impact, making each impression work as hard as possible.
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