Advantage came to us as three tennis clubs with no differentiation from each other or the competition. To help them claim their place as one of NYC’s largest privately-held tennis clubs, BrownDirect created a brand identity and marketing strategy aimed at a broader pool of prospects. Our efforts have boosted web traffic almost 20% in the first half of 2015, with 60% of that from new customers. We also grew the kids’ QuickStart program by more than 68% and summer camps more than 20%.

For everyone who lives for tennis

The new Advantage website is irresistible to tennis lovers. Everything from clubs with outstanding facilities to summer camps to a variety of kids’ programs is brought to life with arresting photography and energetic, succinct copy.

Three clubs, one brand

We made great tennis and other recreation facilities, expert instruction and a friendly atmosphere synonymous with the Advantage brand. So no matter where you want to play or which club you join, we’ve got your game!

Taking the game to even the youngest

Print materials and targeted digital messaging make sure Advantage gets full credit – and business – for their cutting-edge method of teaching tennis to children. The QuickStart program makes the game accessible for players as young as age 2. It’s a proven pathway to tennis success, loved by kids and parents alike!

Unforgettable summers on the courts

Lively, engaging images and high-energy copy convey the excitement of all of the Advantage Camps. Each one has its own unique offering and setting, all brought together under the Advantage brand – to build brand loyalty as early as “camper age!”

NEXT DONALD J. PLINER