Choux Box is the industry’s first web-based ‘point of purchase’ (POP) service that helps everyone organize their paperwork, understand purchases and save time.
Establishing “insider” credentials
Choux Box’s new website was created to appeal to two distinctly different key decision-makers – CFOs and Chefs. A clean design and straightforward messaging for both targets outlined the key benefits that would help solve their problems. A collegial and frank tone of voice helped build credibility and rapport.
To encourage response from busy pros who work crazy hours, we added a link for CFOs and Chefs to easily schedule an appointment for a demo.