The Donald J Pliner brand has a decades-long reputation for innovative materials and quality craftsmanship in luxury footwear and accessories. Since 1989, the brand has been known for its rare combination of fashion, fit and comfort.
Elevating direct mail to brand level
DJP was looking to revamp their mailings. BrownDirect created strong graphics and a new brand voice which, along with a full suite of original photography, re-energized the brand. Innovative formats for the men’s and women’s efforts added to the sense of newness. Responses are up across all segments!
Increasing awareness and driving sales
Promotional email blasts and banner ads helped spread awareness of the refreshed brand and spark online sales