MedGlobal was a home health care agency providing top-notch services … undermined by a worn-out brand. The BrownDirect team used their insight and empathy to reach consumers on a deep emotional level that was missing across the entire category. Six months after launching the new brand, business has increased by 200%! The company is now positioned for long-term growth and has already made their first acquisition.
Leading with caring and compassion
We put a human face on MedGlobal, and highlighted their heartfelt commitment to patients and their families. Photography always shows a patient supported by a caregiver, strongly reinforcing the theme of putting patients first.
Reinvigorating the brand from all angles
From a new website to new business cards, we made certain to refresh every aspect of MedGlobal to present a consistent, positive image of the company. The site was completely revamped to reflect the new branding. Simplified navigation lets consumers and health care providers find key details plus helpful content in just a click or two.