Mom 365 offers in-hospital photography of newborns and their families, product sampling and an online community. But there was no compelling reason for moms to stay connected with the brand once they left the hospital. BrownDirect determined that moms want to celebrate and share the whole journey of motherhood—not just birth.
Brochures & Collateral
Creating and establishing the brand
The largest newborn photography company needed a brand overhaul – from the overall positioning to messaging and design. Brown Direct rebranded the company and developed a strategy and compelling tagline, “Share the love,” positioning the new Mom365 as a creative and engaging resource that celebrates mom’s journey. Now the brand is the source of meaningful connections, a supportive community, helpful tips and information, valuable offers and more.
Sharing the love
Candid and unexpected photography selections, an upbeat color palette and playful graphics present an energetic brand that helps moms celebrate their journey for as long as they want – with amazing photography, a community of other moms, big savings on baby products and more. We kept copy light to make photos dominant, creating warmth and emotion in a contemporary way.
Extending the message
BrownDirect revamped all of Mom365’s materials – from business cards to trade show booths and everything in between — to make them consistent and compelling. It’s the only way to truly redefine a brand and build trust with consumers and within the company. By touching every single part of what stands for Mom365, we make the experience seamless and begin creating bonds that can last for years.