Red Robin Country Day School + Camp, a leading preschool and day camp for nearly 60 years, needed a new digital presence to leverage their great reputation. Not only did we rebrand the website, we streamlined their numerous forms, put them online (saving the client significantly on printing costs!) and overhauled their direct mail. The result? A reinvigorated brand whose warmth and caring are irresistible!
Putting the child first, last and always
Now Red Robin’s brand/visual identity reflect what parents love most about the school and camp – a dedication and commitment to the development of children. The new website was all about standing out, with bold graphics, engaging photos that reflect children and staff, and streamlined messaging. We developed an organized, easy-to-navigate digital experience, complete with easy-to-find forms for parents.
Spreading the word
More targeted efforts included direct mail for the camp and school. Bringing imagery and messaging from the website onto paper, we told the Red Robin story to parents throughout the area. Great for Red Robin. Great for kids and their parents!