CASE STUDY
Advantage Camps
BRANDING BREAKTHROUGHS
BrownDirect has been a trusted strategic partner for Advantage Camps for over eight years, collaborating with them to build the Advantage Camps brand across digital and print platforms. Our efforts have led to a significant increase in revenue in a crowded category – over 23% – allowing the client to open new camp locations and further expand their business.
SOLUTIONS
Brand Name • Brand Strategy • Positioning • Messaging • Brand Identity & Guidelines • Web Design & Development • Brochures & Collateral • Direct Marketing • Email Marketing • SEO • Digital & Social Media • Tradeshow • Outdoor Signage
Our business has improved steadily thanks to the guidance and hard work of Brown Direct. They created the Advantage Camps brand and implemented marketing programs across digital and print platforms, developed a new website and executed SEO – achieved Google page 1 ranking in a highly competitive field. They are a pleasure to work with and very professional.
President, HCK Recreation
BRAND STRATEGY & DESIGN
BrownDirect created a brand style guide to ensure consistent brand identity. Our goal was to build brand awareness and trust with guidelines that cover everything from brand voice to typography, logo treatment, color palette and photography.
INTEGRATED SOLUTIONS ACROSS MULTIPLE MEDIA
In a highly competitive marketplace, BrownDirect knew that it was important to make Advantage Camps stand out to the consumer in a way that was intriguing, irresistible and consistent across all channels. The result? Bold copy and high-energy visuals showing children engaged in activities across the website, brochures and print. Each element creates buzz of excitement, reinforcing the brand with every impression
POWERFUL EMAIL MARKETING
Email campaigns are an important part of BrownDirect’s inbound marketing strategy. By targeting local prospects and using in-house lists, we delivered the right offer to the right audience at the right time and achieved open rates as high as 54%. Results that are far above industry averages.
DIGITAL EXPERTISE
We chose banner ads for widespread and targeted exposure across various digital media. Attention-grabbing offers, outstanding on-brand visuals and compelling copy with a strong call to action generated great response.
TARGETED NEW LOCATION LAUNCHES
Promotional offers proved effective when launching a new camp location. Digital marketing efforts including banner ads and email marketing reflected our consistent brand strategy of impactful messaging and bold creative. Hyper-local communications including outdoor banners and flyers helped reinforce the message and drive sales.
SOCIAL MEDIA
In an effort to increase brand awareness and generate sales, we utilized social media to promote two camp locations. By hyper-targeting customers in a local market we were able to drive targeted traffic to the website and increase camp enrollment.
