The Donald J Pliner brand has a decades-long reputation for innovative materials and quality craftsmanship in luxury footwear and accessories. Since 1989, the brand has been known for its rare combination of fashion, fit and comfort.
Advertising • Digital Marketing • Direct Marketing • Email Marketing • Web Design
Elevating direct mail to brand level
DJP was looking to revamp their mailings. BrownDirect created strong graphics and a new brand voice which, along with a full suite of original photography, re-energized the brand. Innovative formats for the men’s and women’s efforts added to the sense of newness. Responses are up across all segments!
WHOLESALE TRAINING BOOK
As part of the roll-out of the new Collection to Wholesale customers with whom Donald Pliner are expanding distribution, the goal was to provide them with Donald Pliner brand-oriented training materials to drive awareness of and enthusiasm for the brand and to educate and assist in training sales associates at each store location.
All materials had to be customized for each individual store location to show only those styles that the Wholesale customers purchased for their store location.
Brown Direct created over 50 individual Training Books for each retail location reinforcing the message that the Collection provides extraordinarily unique and special fashion styles expertly crafted using the finest materials for the ideal fit and comfort.
Donald Pliner wanted to increase awareness of their store in The Mall at Millenia, an upscale mall located in Orlando, FL. Brown Direct created ads that leveraged original photography that showcased the brand visually highlighting style and comfort for women and men.
INCREASE AWARENESS AND DRIVE SALES
Donald Pliner inspires shoe lovers everywhere to express their own bold, unexpected style – with quality footwear that takes their look to the next level. Promotional email blasts helped spread awareness of the refreshed brand and spark online sales.
Seasonal Promotions and Event Driven emails were a key part of the successful strategy to drive online sales.
Tasked by the client, BrownDirect created a new e-commerce website design to reflect the new branding. Impactful high quality photography combined with easy to navigate optimized product pages and an overall clean design communicated the value and quality Donald Pliner could deliver.