CASE STUDY

Sound United

Delivering Industry-Leading Home Theater and Personal Audio Listening

Sound United is a leading consumer technology company of multiple premium audio and home entertainment brands including Polk, Marantz, Denon and Definitive Technology. These brands are linked by a commitment to the highest production standards and a focus on unparalleled quality and performance.

DRIVING E-COMMERCE SALES

Brown Direct developed creative solutions to drive e-commerce sales across digital platforms including Weekly Email Campaign, Banners, Trigger Emails and Social Ads. We managed 45+ monthly emails and were responsible for developing the copy and design, coding, testing and deployment for all four brands.

SOLUTIONS

Digital Marketing • Email Marketing • Social Media

Thank you for just always going above and beyond. I have many times described the relationship that we have with you all as being an extension of our SU team. It most certainly has felt like you’re one of the gang and we have been so lucky to have your support creating and managing our email marketing each and every day – even weekends and evenings. You’re amazing, thank you!
Global CRM Manager, Sound United

POLK EMAILS

Polk Audio is known for its wide selection of speakers as well as other audio products such as amplifiers and sound bar systems. Email creative focused on the best in class products that only Polk can deliver.

Polk, Email Marketing, Retail Marketing, digital marketing, digital media, Boston, New York

Polk, Email Marketing, Retail Marketing, digital media, Boston, New York

MARANTZ EMAILS

Marantz products are engineered by some of the most experienced in the world and expertly tuned to the highest standards by the finest experts in Japan. Known for its superior sound quality, Brown Direct developed weekly emails that used striking photography coupled with compelling copy that reinforces a high-end brand.

Marantz, Email Marketing, Retail Marketing, digital media, Boston, New York

Marantz, Email Marketing, Retail Marketing, digital media, social media marketing, Boston, New York

DENON EMAILS

Denon specializes in professional and consumer home cinema and audio equipment including home theater systems, A/V receivers, tuners, headphones and wireless music systems. Brown Direct developed on-going weekly emails highlighting the fantastic audio quality and great value.

DEFINITIVE TECHNOLOGY EMAILS

Definitive Technology products provide crisp, powerful sound delivering unforgettable audio performance. We developed weekly emails highlighting the optimum performance and advanced sound formats that Definitive Technology brings.

Definitive Technology, Email Marketing, New York, digital media, social media marketing, Boston

IAB BANNER ADS

We created banner ads to build brand awareness, increase sales and lead generation. We were able to build trust, connect to a large target audience and bring attention to various products.

Polk, Digital Marketing, Social Media Marketing, digital media, social media marketing, Boston, New York

SHOPPING ADS

Brown Direct created Shopping Ads specifically designed for Polk customers. We kept the format simple – strong brand imagery and direct copy invites people to take action.

Marantz, Social Media, Social Marketing, Display Ads

Polk, Social Media, Social Marketing, Display Ads

Definitive Technology, Social Media, Social Marketing, Display Ads

Denon, Social Media, Social Marketing, Display Ads

DIGITAL POP-UPS

In an effort to get more email subscribers, we created website pop-ups. A combination of clear headlines, strong incentives and the CTA pushed people to take action and provide their email addresses.

ABANDONED CART EMAILS

BrownDirect created a series of Abandoned Cart Trigger Emails that were sent to customers who almost made a purchase to encourage them to complete their transaction. Strong subject lines, offers and incentives along with persuasive copy helped boost sales.