CASE STUDY
Sound United
DELIVERING INDUSTRY-LEADING HOME THEATER & PERSONAL AUDIO LISTENING
Sound United is a leading consumer technology company of multiple premium audio and home entertainment brands including Polk, Marantz, Denon and Definitive Technology. These brands are linked by a commitment to the highest production standards and a focus on unparalleled quality and performance.
SOLUTIONS
Digital Marketing
Email Marketing
DRIVING E-COMMERCE SALES
Brown Direct developed creative solutions to drive e-commerce sales across digital platforms including Weekly Email Campaign, Banners, Trigger Emails and Social Ads. We managed 45+ monthly emails and were responsible for developing the copy and design, coding, testing and deployment for all four brands.
POLK EMAILS
Polk Audio is known for its wide selection of speakers as well as other audio products such as amplifiers and sound bar systems. Email creative focused on the best in class products that only Polk can deliver.
MARANTZ EMAILS
Marantz products are engineered by some of the most experienced in the world and expertly tuned to the highest standards by the finest experts in Japan. Known for its superior sound quality, Brown Direct developed weekly emails that used striking photography coupled with compelling copy that reinforces a high-end brand.
DENON EMAILS
Denon specializes in professional and consumer home cinema and audio equipment including home theater systems, A/V receivers, tuners, headphones and wireless music systems. Brown Direct developed on-going weekly emails highlighting the fantastic audio quality and great value.
DEFINITIVE TECHNOLOGY EMAILS
Definitive Technology products provide crisp, powerful sound delivering unforgettable audio performance. We developed weekly emails highlighting the optimum performance and advanced sound formats that Definitive Technology brings.
IAB BANNER ADS
We created banner ads to build brand awareness, increase sales and lead generation. We were able to build trust, connect to a large target audience and bring attention to various products.
SHOPPING ADS
Brown Direct created Shopping Ads specifically designed for Polk customers. We kept the format simple – strong brand imagery and direct copy invites people to take action.
DIGITAL POP-UPS
In an effort to get more email subscribers, we created website pop-ups. A combination of clear headlines, strong incentives and the CTA pushed people to take action and provide their email addresses.
ABANDONED CART EMAILS
BrownDirect created a series of Abandoned Cart Trigger Emails that were sent to customers who almost made a purchase to encourage them to complete their transaction. Strong subject lines, offers and incentives along with persuasive copy helped boost sales.
