DRIVING E-COMMERCE SALES
TOMS is a global footwear and lifestyle brand committed to helping humanity thrive. Since its’ founding in 2006, TOMS has made a positive impact on over 100 million lives. The brand is known for their casual shoes and commitment to giving and innovation. Brown Direct partnered with TOMS to help drive sell-through of their footwear.
Brown Direct developed ongoing monthly promotions to help promote the brand and drive sales. We executed 4-6 promotions per month utilizing email, web banners and social ads. We created a variety of email templates that were used for storytelling and promotional needs.
Applying email marketing best practices, Brown Direct created Seasonal Promotions throughout the year to boost sales, increase visibility to TOMS customers and gain new customers. Strong graphics coupled with highlighting the offer increased website traffic and sales.
PRODUCT FOCUSED WEEKLY EMAILS
Weekly email marketing was a key component of the overall TOMS e-commerce marketing strategy. Brown Direct developed 10-12 weekly Story (Campaign) Emails focusing on Stories including: New Arrivals, Fan Faves, What’s Hot, etc. Email templates with strong graphics, compelling copy, concise subject lines and a strong call to action created a sense of urgency helping to increase online sale
Image Ads promoting TOMS products grab the audience’s attention, which make them great for creating awareness and generating sales. Keeping text on the image to a minimum helped focus on the brand.
Brown Direct developed Video Ads, one of the most effective types of social media ads, to help promote seasonal Alpargatas. Visually captivating creative makes the ad effective in gaining attention.